This week, anti-gun New York City mayor Michael Bloomberg's anti-gun group, Mayors Against Illegal
Guns, released the findings of a poll conducted by a political consulting firm called "The Word Doctors,"
whose slogan is "It's not what you say, it's what people hear." Word Doctors' president is a pollster who
has been reprimanded by the American Association for Public Opinion Research and censured by the
National Council on Public Polls, and who says that the key to polling is "to ask a question in the way that
you get the right answer.